Sure, I’ve seen Shrek, bought a tent at REI, Googled, I wear shoes, been to Wegmans, probably have data stored on a NetApp server somewhere and have likely frequented businesses relying on the strategic acumen of BCG – but who cares?

For sure, there are some on the list that appear to be obvious examples of work that matters: The Methodist Hospital System, CHG Healthcare Services, The Everett Clinic,  Mayo Clinic and Teach For America .  But maybe my analysis is too simple:  ”You know it when you see it.”   Surely, doing work that matters can’t mean completely sacrificing a great workplace experience for the mission alone.  Where’s “our” list then?